SBH opened a new ATM at the hyderabad airport and wanted to make some noise about it. but all we got was a day's notice. not enough time to buy billboard space but who needs those anyway :-) we got these guys to stand on the approach road to the airport. the ATM comes in sight once you pass the last guy. people loved it.
the guy in the ad is our visualizer. i couldn't find any good stock images in time so i dressed him in some natty tamil gear and presto - a star is born! owe him a case of beer for this :)